Scooty is an Indian brand of Scooters manufactured by TVS Motors. Designed for women, Scooty is the largest selling Scooter brand in its segment. It has come to represent a generic name for any womens two-wheeler in India. Anushka Sharma endorses the brand.Scooty was initially conceived of as a Scooter for both sexes. However sales figures over the first two years indicated that more women were buying the Scooty than men. In 1996, Scooty went through a repositioning exercise to target women. Though it was seen as a risk with the large majority of Indian two-wheeler riders being male, TVS chose the strategy to tap the nascent segment of women riders. Over the last decade, Scooty has launched several models that cater to different segments of the market. These include the Scooty ES (1996 - Kick start), the Scooty Pep (2003 - Self & Kick start) and Pep+ (2005 - Self & Kick start), Scooty Teenz (2007 - Self & Kick start) and Scooty Streak (2009 - Self & Kick start).
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