If I had a dollar for every question from my circle of friends about how I use email for my cannabis store, I could retire. I keep sending them this link: https://flowium.com/blog/cannabis-email-marketing/ It answers everything from segmentation to A / B testing while remaining compliant. I honestly didn’t expect to find such a detailed guide. It helped me create consistent campaigns without feeling like I was risking my license. If you’re in the business of advertising and don’t know where to start, start with this guide.
