If your company understands the value of increasing client loyalty and considers implementing a CRM program to be a top priority. If not, you’ll have to work hard to get all of the teams to agree. Don’t be frightened. Use this opportunity to put the pieces of your management CRM puzzle together, such as determining where customer touchpoints interact, what information is crucial to whom and why, and whether current business procedures look inefficient to those in charge of executing them. If each team feels heard and their concerns are documented, they will more likely agree that change is a positive thing. When your CRM strategy is complete, you’ll have not just a lot of the information you need for your next step, but also the finances to pay these folks back.
